A Beautiful Gril essays

A Beautiful Gril essays We are living in a society where everything is being criticizes starting from where people live to how they look physically. In the United States there has been about one hundred thousand girls diagnosed with anorexia nervosa and six thousand girls have died from it within a year. In Marge Piercys Barbie Doll, she gives the public of how offensive it can be to a girl when someone criticizes a certain part of her body. Some girls may take meaningless comment said to them in a bad way. May be it could have been a good criticism, but teenage girls are very sensitive at this age. Although the protagonist attempts to confront the external forces (man vs. man and man vs. society), she succeeds to a certain extent but fails to resolve with the internal force of man vs. himself. First conflict the author present in the poem is man vs. man. Many girls going through puberty can take a few months to get the idea that they are growing to become women. Going through it, but do not pay attention, their body changes are noticed until it is recognized by someone else other than friends or family. In the poem, the girl is faced with a comment made by one of her classmate that she had a big nose and fat legs. Even though she had a normal childhood, playing with dolls, role-playing like a mother, and miniature GE stoves. She did not worry about what was going around her. Children can make up their own world where they do not worry about physical changes. In the second stanza, she does not only deals with man vs. man, but also with man vs. society. Some do not realize they can be cruel to others by the way they see a person or even talking to a person. The protagonist has to go fro and apologizing to the people she knows for her good qualities, because she was not accepted. Even though she has these qualities, people do not see her for who she is. They just see the fat nose and thick legs. As actre ...

Create an Endothermic Chemical Reaction

Create an Endothermic Chemical Reaction Most  endothermic reactions  contain toxic chemicals, but this reaction is safe and easy. Indeed, this experiment requires no toxic chemicals   a rarity in chemistry studies. Use it as a demonstration or vary the amounts of citric acid and sodium bicarbonate to make an experiment. Materials Citric acid and baking soda are available at most grocery stores. Citric acid is used for canning, while baking soda is used for baking. Heres what youll need: 25 milliliters of citric acid solution15 grams of baking sodaplastic foam cupthermometerstirring rod Creating the Reaction Pour the citric acid solution into a  coffee cup. Use a thermometer or other temperature probe to record the initial temperature.Stir in the baking soda   sodium bicarbonate. Track the change in temperature as a function of time.The reaction is: H3C6H5O7(aq) 3 NaHCO3(s) → 3 CO2(g) 3 H2O(l) Na3C6H5O7(aq)When you have completed your demonstration or experiment, wash the cup out in a sink. Tips for Success Feel free to vary the concentration of the citric acid solution or the quantity of sodium bicarbonate.An endothermic is a reaction that requires energy to proceed. The intake of energy may be observed as a decrease in temperature as the reaction proceeds. Once the reaction is complete, the temperature of the mixture will return to ​​room temperature.

Credit cards Essay Example | Topics and Well Written Essays - 1250 words

Credit cards - Essay Example For the rich, credit is a means of delaying payment for an item simply because the opportunity exists to purchase several resources without the use of cash transactions. For the business man credit is the chance to provide persons with resources without immediate payment whilst gaining extra income for the customer’s delayed payment. Credit therefore can be an advantage or a disadvantage. It depends on whose eyes you are using. In today’s information age the main method for receiving and allowing credit is the credit card. This essay will focus on how the credit card has evolved as well as its benefits and disadvantages. Today the credit card has become popular all over the world but does is it hold equal benefits for all its users? The piece of plastic called a credit card issued to customers by a Bank is used to make payments for various exchanges. It operates through a system of borrowing money. The customer gets to purchase items immediately and repay the bank at later date. The system of exchanging goods on credit for a card began since the late 1800s. By early 1900s oil companies and department stores gave out individual cards call ‘proprietary cards’. These businesses created these cards to improve customer loyalty and customer service (Gerson and Woolsey, 2009). The interest in cards soon spread to the other industries and in 1946 John Biggins presented the first bank card to be used in America only. It was called ‘Charg-It’. ... Therefore, 1959 marked the beginning of flexible payment but also the beginning of finance charges for customers. In 1966, credit cards were now accepted for the payment of a variety of purchases and in 1967 Barclays launched the first credit card in the United Kingdom. From this time the bank card industry grew at a rapid rate. Presently, more than fifty percent of all transactions in the United States of America and the United Kingdom are made on credit cards. This explosion of the use of credit card came about because of the seeming benefits to the customers. One of the most important features for all users is that people can pay immediately for the things they need. For all users but especially for the poor, the credit card offered a quick and easy help in times of medical and other emergencies. People now had access to a certain amount of money for dealing with unexpected costs. In addition people were able to pay for large purchases, such as furniture, electrical appliances, el ectronics and even precious jewels. What is more is people were given up to 56 days to pay in full before accumulating interest. Imagine the joy these 56 days gave to individuals who live from pay check to pay check. The supporters of credit cards suggest that users could now manage their purchases more than before as all the purchases made on these cards are listed on written or online statements. Not only did users find it easier to keep track of their purchases via the credit cards statements but they could also organise their budgets. They could observe their expenditures in detail and therefore eliminate those expenditures that were causing them to stray from their budgets. In short, credit

Impact of Technology on Business Communication Essay

Impact of Technology on Business Communication - Essay Example Unless possible clients or customers are conscious of our business, they will not cover the information to get in touch with a company or else to purchase its diverse products. When they are responsive of its business, they should be capable to contact it rather easily (Scott, 2011). This report presents the possible applications of business communications technology. In addition, this report analyzes some of the main aspects regarding the application and establishment of such communication techniques for the enhanced business contact. Business Communication Technology This section presents some of the vital business communication technologies for better business handling and management. Below are some important examples of business communication: Social Networking This technology is currently extensively used in business communication. There are lots of popular social networks those heavily support such business communication like Facebook, LinkedIn and Twitter. ... Shared Digital Workspaces One more new and state-of-the-art business communication technology is the Shared Digital Workspace. These digital workspaces are similar to traditional specialized networks designed for file sharing, where numerous partners are able to get access and perform their functions on a particular project immediately. This permits networks better group teamwork as cooperative aimed at conflicting requirements in some relaxation intended for time and place. This is mainly valuable for companies that deal in different states all over the world. However, this business communication technology requires some proprietary communication application involving higher costs and also demands extensive application personalization for better and effective management of business needs (Nelson, 2010). Telephonic Communication Telephonic communication has turned out to be more and more significant method of business communication for the reason that it is able to connect workers, c olleagues and business experts countrywide as well as internationally. This is very effective medium for instant response along with feedback. However, the costs of telephonic communication are considerably higher, mainly if a business necessitates several worldwide calls (Carter, 2011) and (Fastrak Consulting Ltd, 1998). Verbal Communication Verbal communication is also the traditional business communication method that is used for high and extensive response and feedback. This can be face to face or distant communication among business staff as well as various groups. This technique of business communication is so far an important and well-liked technique all over the world. On the other hand,

Research Proposal Essay Example | Topics and Well Written Essays - 1500 words - 1

Research Proposal - Essay Example According to research, people today give little importance to ethics in financial sectors, due to which organizations that monitor company operations as well as prevent and detect fraud have come into being. In addition, the number of fraudulent activities that take place in organizations, especially in their accounting departments, has risen rapidly due to several factors (O’Gara, pp. 29-33, 2004). Due to this, the practice of anti-fraud and risk management organizations is becoming a part of ordinary business in financial sectors. Risk management usually focuses on insurance companies, but an area of growing concern for risk management experts is occupational fraud. Due to this fact, this proposed research plans to explore the various dimensions of occupational fraud. In depth, it will analyze the specific aiding factors, which individuals use to commit fraud in financial calculations. Statement of the Problem In the light of this plan, the proposed research will include eff orts on the following purpose statement: â€Å"To discover and analyze the risks and issues related to the occupational fraud that occurs in the financial calculations that take place in an organization† Aims and Objectives ... This research also plans to broaden the perspective of risk management professionals, when they seek problems in the financial sector only concerning typical occupational fraud, and to enable them to design better fraud-prevention measures. Apart from this, the researchers also aim to establish research and findings that are both realistic and eye opening so that they aid other researchers to come in the following years. Literature Review In order to conduct a research at a maximum level of efficiency, it is necessary to develop a thorough understanding of the thesis statement presented. Thus, this paper briefly analyzes available information about risk management, focusing on the different types of occupational fraud. Prior to presenting these types, most works define the occupational fraud, often employing similar terms (Wells, pp. 42-47, 2007). They describe it as exploiting an organization against the law through unethical actions, which result in the party committing the act gai ning benefit. Experts have further presented several categories of occupational fraud, of which each outlines a different aspect of it (Koletar, pp. 19-27, 2003). One of these types involves the thievery of a company’s assets, which in most cases around the globe, means cash. Over eighty-five percent of occupational frauds involve such thefts of cash from an organization. The other most frequently occurring type of occupational fraud is management fraud, where executives indulge in fraudulent activities by abusing their authority and power in an organization (Salinger, pp. 59-66, 2005). There are several other types of occupational fraud also,

Fairy Tales And Culture Industry Media Essay

Fairy Tales And Culture Industry Media Essay The western fairy tales have basically undergone three major stages of transitions: the oral form; the literary form and finally the digital form. Originally, fairy tales in the western civilization are oral folk tale of magic which serve to express lower classes wishes to satisfy their needs and wants. (Jack, ) Toward the end of 17th century, printing press adapted oral tales into a new literary genre. The rationalization of fairy tales, due to intervention of gatekeepers in blocking fantasy fairy tales while publishing those stresses christian morality, has hindered creativity. At the same time, increased production of new tales for amusement illustrates Adornos culture industry which mars cultural heritage and imagination for increased production and profits. Then came to the era of digital form, one of the most successful genres of fairy tales, during World War II and Great Depression. Widespread misery brought in the idea of producing fairy-tale films to make money from peoples longing for happiness.(Jack, ) Standards were based in the first place on consumers needs, and for that reason were accepted with so little resistance. The result is the circle of manipulation and retroactive need in which the unity of the system grows even stronger. (Adorno Horkheimer, 1976) Fairy tales have been commodified and influenced by proliferation of adaptations for films. Today, fairy tales become a form of entertainment, embracing the concept of marketing and advertising. The change is in line with two main roles of culture industry: to create profits and to stimulate economic changes. Case study: Walt Disney Company The fairy-tale film industry Walt Disney, the ever successful model of fairy-tale film industry, is said to keep fairy tales alive through films and theme parks. Bringing us back to the standard structure of western fairy tales as shown in the classic stories like The Cinderella and The Sleeping Beauty: the white princess who soon gets into trouble and rescued by Prince Charming, followed by an inheritant end of the story: and they lived happily ever after, we realize that the idea of pseudo-individualization in Disneys early films may be true. This maybe strategy to reduce quality uncertainty as well as risk of trying to be innovative and to assure profitability by providing consumers something they familiar to or previously successful storylines. However, realizing the fact that consumers are no longer as passive and uncritical as what Adorno critiqued, Disney fast to adapt to the ever-demanding consumers by moving in suprising and interesting ways instead of imitating or reproducing what had been done before. Modernisation has contributed to a switch-over in power to the consumers. Disney gives birth to its first black princess, Tiana, in its recent animated fairy-tale film The Princess and the Frog inspired by old tale The Frog Prince. Everyone knows the story in which a princess finds true love by kissing a frog that magically turns into her handsome prince. Tiana still kisses a frog but the result is quite different. Besides trying to surprise its audiences with a fresh twist in the mix of humour, thrills and melody, Disney also moved away from its usual macho genre by protraying a strong and independent girl who is so determined in pursuing her dreams instead of waiting to be rescued as other princesses. By using familiar characters and title, Disney tends to appear to the public with a simple, immediate and easily recognizable identity which helps to reduce the uncertainty and to attract consumers while manifesting the differences from the original story based on their similarities. Since film is considered an experiential commodity that quality isnt accessible prior consumption, successful branding becomes essential as it is emotionally rewarding to consumers and financially rewarding for the business. What Disney differentiates itself from other competitors is making people happy. In order to compete more effectively, besides using advanced technology to stand out among competitors, Disney also relies on advertising to lure consumers to watch its movie which again reflects self-renewal nature of culture industry of creating artificial needs through advertising and satisfying those needs through consumers consumption. Cult of stars and famous creators are also used to convince the consumers of the films quality by their celebrity status in the field. Windowing is not new to Disney. Disney has expanded its line from VCDs, DVDs to Blu-ray in recent years as part of efforts in extending the life-cycle of its films by moving to smaller theaters. Due to the rising cost of production and high risk of failure, Disney has a wide repertoire of cultural goods under it as part of risk management. As one of the worlds largest conglomerates, Disney dominates in various media business encompassing movies, music, publising, TV and theme parks. As Negus (1999) stated, Culture produces an industry. Corporate culture impacts the workers and the cultural products they produce thus affect the economic profits. As one of the worlds best company to work in, Disney has always been promoting a vibrant culture that allows risk taking and innovation. It also promotes positive and inclusive ideas about families, passion and dedication among its employees. As in other service business, the quality of service can make or break Disney. In order to keep up with consumers ever-more-demanding expectations, quality and service are built into all the training programs taught by Disney University. Benchmarks are set to measure employees quality or service. This illustrates the manipulation of emotional labour as workers are increasingly being expected to display certain emotions but to suppress others in order to provide quality services. Although workers are not passive and may react or fight back, in most cases, they tend to comply to the corporate norms as job market is very competitive. New Trends in Disney Fairy-tale Film Industry: Threats Opportunities Digital Piracy- As in other industry, piracy is not a new issue facing Disney. But the advent of file sharing system and availability of free films on the Internet further undermine the industry. Copyright protection becomes tougher as users can always develop new methods to bypass. With the advent of downloading technology, consumers are able to access to free movies just within hours after their release in theaters. Since then, consumers dont perceive a need to pay more for cinema tickets for just once and even more expensive homevideos. In addition, fairy-tale films lack of the special effects that underlying the difference between the enjoyment of the movie at the cinema or at the home is of the factors as well. Therefore, Disneys emphasizing on 3D fairy-tale films production may be part of strategies to revive the cinema as the priviledged place for film experience and high quality entertainment. Competition TV 130 With new features such as streaming Internet movies and 3D capabilities added to the digital TVs, Disney is fighting a sadder trend. Sony, Panasonic and Samsung have continually come out with new digital TVs with Internet hook-ups that can grab Flickr photos and directly link to sources such as Netflix and YouTube videos and news stories through a broadband connection. In addition, Dell and HP also sell computers with HDMI outputs that can be hooked up directly to a TV. This is especially convenient for those working people who are too busy to catch movies in cinema. It is predicted that more valued-priced TVs with Internet connection will be born in the future. Watching films online with big-screen TV will also become a mainstream and big wave in the industry. Digitalization Digitalization becomes a landmark development in Disneys evolution of home entertainment. Recognizing the pervasiveness of digital consumption especially among young audiences, Disney comes to embrace digitalization to expand its market and gain access to new revenue resources while meeting consumers demands. Recently, Walt Disney Corporation released KeyChest, a new technology that enables films distribution using computers and cell phone rather than DVDs and TVs. To compete more effectively, Disney provides value and above that provided by free films such as easy storage, higher quality, virus and legal threat protection, and acccess in multiple form and locations. KeyChest is also intended to be a multie-corporate venture as consumers wont have much of a variety to choose from if only Disney is involved. Digitalization which is more cost effective than physical one expose Disney to a larger audience. Digital medium like the Internet can serve as a new platform for its established practice of windowing . In addition, being able to grasp the opportunity of digital distribution, it is believed that Disney can better control and fight against digital piracy since it ultimately has control over consumption of the content. Nevertheless, the digitalization movement may seem to widen digital divide as some people have very limited or no access to digital and information technology at all. The high performance at box office of Disneys films indicates that consumers are still willing to pay more for good movies. While computer screen maynot where consumers want to access their films, the industry also need to cater to those consumers who like to own a physical product. By applying value-based pricing policy, consumers can watch the films in the price that matches their values, thus expanding Disneys market and increasing economic profits. It is predicted that the digital distribution of films will expand significantly and transform Disneys film from a product to a service in the recent future. Taking lessons from the music industry, the digitalisation is a great opportunity to sustain well in global market. Tie-ins and Spin-off: Selling of disneys products Disneys brand is recognized through the characters marketed in their films and mechandise. Merchandising comes with a long history, but the packages grow larger and even larger today. Fairy-tale films, especially those gain popularity, have always been the center-piece of a package with all other accessories like book, food, toys and clothes. Disney increases its productions shelf life and extracts money by generating peoples interest and enjoyment on it and though the succession of new audience-generations. Merchandising which starts even before the release of the film, is able to enhance the value of a movie that performs badly at the box office. By creating cute and appealing characters targeted mainly at children, Disney seeks to entice children who are more vulnerable to such appeals by satisfying artificial needs it creates. Since consumers tend to attribute their own value to the goods, resulting in almost worship of cultural goods. The fanatical consumption of the latest release of The Princess and the Frog wide array of merchandises is a testament to this. In addition, some tactics such as strategic positioning of outlets are used to increase consumers inclination to consume even though they never intend to do so. This brings us to realize what Bryaman (2004) called Disneyization, a process of creating variety and differences and removing of basic needs to entice consumers into consumption beyond necessity. As mentioned, consumers are not passive but most of the time, we are still unconsicously falling into the trap of consumerism. Nowadays, Disneys tie-ins to fast food restaurants seems to be a norm and results in what we call hybrid consumption. By giving consumers the merchandises they want either for free or at a lower price through fast food consumption, the fast food industry increases its patronage whereas Disney gains constant publicity for its existing or forthcoming films and makes profits from the process while keeping Disney in peoples mind. According to Disneys vice-president of marketing at Buena Vista UK, These movies are very expensive to make and release and these tie-ins get us exposure we couldnt afford to buy. Globalization disneyfication Over the years, Disney has been expanding its business in a coordinated manner to almost every corner of the planet. Robertson argued that the production and promotion of goods and services on a global scale requires close, ongoing sensitivity to cultural differences in local circumstances. Its roaring success can be attributed to its transformation into a truly global enterprise and transculturation by taking account into cultural differences while maintaining cultural authenticity American culture. In order to ensure its films dont look so different as to allienate the nonwestern audiences, Disney always seeks to modify its products to fit consumers tastes in each market around the world. Therefore, local managers are rendered more power and accountability to increase the globalization of Disneys products by ensuring the products are locally relevant to the consumers, leading to more strategic distribution and marketing planning. The company also transforms the mode of presentation to which the non-western audiences can respond such as different language subtitles in the films. In China, for exa mple, products are localized to appeal to Chinese consumers. As globalization is no longer one way homogenous cultural flow from the West to the East but multiple processes that spreads heterogenous global culture through enrichment by variety and diversity of local cultures, Disney starts to absorb and extend its narrative repertoire to include more or less distinct cultures and non-western characters in films such as Aladdin (Middle East), The Lion King (Africa) and Mulan (china). From the production perspective, the extension may be seen as marketing gimmick aimed at capturing more diverse audiences and thus expands its service coverage into international markets when it acquires more markets in these cultures. Besides catering to the needs of global audiences, Disney also creates a sense of cultural autheticity in globalizing its local cultural products. In The Princess and the Frog, there is dialectical tension between particularism and universalism. In order to capture cultural autheticity of New Orleans, one the oldest cities in America, distinctly American sound such as Jazz and gospel is used in the film. By universalising the culture to the other side of the world, Disney came out with a natural love story blended with advernturous storytelling, offbeat comedy, captivating characters built on universal longing for happiness. The fateful kiss between Tiana and the frog from different world and social status brings them on a hilarious adventure through the mystical bayous. The intricate love story and characters flaws give consumers a sense of realistic. Disney also took advantage of feminism and wove it in the film to attract audiences, especially females, by protraying a strong and i ndependent girl who has motivating desire in pursuing her dreams. As in reality, it is no longer a love at first sight but a couple who really dont like each other at first sight fall for each other after spending time together. Tiana doesnt know how to appreciate live whereas Prince Naveen is spoiled and irresponsible. A prince that really influences a heroin, he teaches Tiana how to appreciate her life. Their flaws reflects the reality which consumers can identify. Showing family love. who then facing problems of expressing love openly. The most striking fea ture is the female protagonist, Tiana. took advantage of a feminist touch to attract Asian audiences, esp women. Focuses on a tough women and wove the feminism into the film. true love can really thriump, to strive for an ending where everyone lives happile ever after. Tiana has her own motivating desire, motivations and decisions that drive her and make her interested and sympathetic. In fact, the film impressed the global audiences not really because of its uniqueness and exotics, but it pertains to their lives and cultures. Tiana is appealing as the female consumers can identify themselves with her and even want to cheer her on. The producer maintains a global-local perspective, exploiting the particularity of local culture on the one hand and universalizing it for the world on the other. By fusing the fairy tale, advernture, music and comedy together, the film is reproduced and presented in a new style to the global audiences. The fairy tale genre, the use of English language, the setting of New Orleans, the American music and so on served to bring forth a strong sense of cultural authenticity. In a nutshell, besides the ability to adapt to transculturation, the budding success of technology investment, the growing conglomeration to mobilize resources and pursue opportunities more effectively, and the elevated status of English as a global language all together provide a favourable environment for the globalization of Disneys fairy-tale films. Conclusion Disney continues to sustain our dreams despite the cruelty of reality. It is Disneys ability to make people happy captivates a large audiences over the globe, thus it would be better with innovation without changing the happy ending that audiences emotionally attached to. Through various strategic management and its fast adaptation to threats and firm grasp of opportunities, Disney is coping well in going globalization. In fact, Disneys fairy-tale films do leave more or less some impacts on its audiences. Some love Disney as it make them feel like kids again, while some may think Disney brainwashes the audiences by adding subliminal messages in its films and gives girls delusion that Prince Charming is going to knock on their door one day.

Princess Bride Research Paper -- essays research papers fc

The Princess Bride In the film, â€Å"The Princess Bride,† directed by Rob Reiner, it all begins with a Grandfather telling the story to his less than enthusiastic Grandson. The story opens in the country of Florin with Buttercup treating her â€Å"Farm Boy† not so well, â€Å"his name was Wesley, but she never called him that. â€Å"Very soon she realizes he loves her and she loves him in return. He sets off for America â€Å"to make his fortune across the sea.† She later finds out that he and his ship have been murdered by the Dread Pirate Roberts â€Å"who never leaves captives alive.† Scene: Humperdink castle, Prince Humperdink is announcing his bride-to-be and we find out it is the Princess Buttercup. She does not love him, but he â€Å"has the right to choose his bride.† Next Scene: Buttercup is riding her horse through the forest and comes across three strange looking men: one short, intelligent man (Vizzini), a Spaniard (Inigo), and a giant (Fezzik). They kidnap her and Vizzini reveals that he wants to start a war with the nearby country Guilder by murdering Buttercup and leaving her on the â€Å"Guilder frontier," even though Inigo and Fezzik are not too happy with the idea they follow their orders. They sail away on a ship, but soon realize they are being followed by a ship that is gaining on them. He also follows them to the Cliffs of Insanity. When they reach the top, Vizzini has Inigo stay behind to kill the man following them (the Man-in-Black) because he (Inigo) is a master swordsman. When the Man-in-Black reaches the top of the cliffs, Inigo reveals he wants revenge on a man with six fingers who killed his father. Inigo and the Man-in-Black find they have a mutual respect for each other, but they must duel and the Man-in-Black wi ns, but does not kill Inigo. Vizzini sees that the Man-in-Black is still following them, so he has Fezzik stay behind to kill him. They wrestle and again the Man-in-Black wins, but he does not kill Fezzik. Then he confronts Vizzini, they have a Battle of Wits, and of course the Man-in-Black wins again. From there, he grabs Buttercup and they run off. Meanwhile, Prince Humperdink has been following them with his friend Count Rugen. Back to the running of MIB (Man in Black) and Buttercup: Buttercup beli... ...ess than two hours. There are two types of people in this world: those who love â€Å"The Princess Bride† and those who have yet to see it. The acting is wonderful. The roles are typecast superbly, and the content has no political statements or current affair ties. The lack of ties will set this movie comfortably for years to come among the favorite of families everywhere. (dehm, Phantome Noire.) On the website, About.com, Ben Miller writes up a college student’s â€Å"Must See Movie† list. The Princess Bride ranks number twenty-six on that list. Another reason I think this movie is so incredibly wonderful is because it shows that no matter what obstacles two people face in life â€Å"True Love† will always prevail. Works Cited http://www.about.com http://www.dehm.com/movie/princess.html http://www.geocities.com/hollywood/boulevard/4355 http://www.geocities.com/hollywood/makeup/6353/princessbride.html http://www.geocities.com/hollywood/mansion/8382/main.html http://www.tough.net/eempje/princess.htm http://www.webring.org Martin, Mick, and Marsha Porter. Video Movie Guide 1999. New York: Ballantine Books, 1998. The Princess Bride. Dir. Rob Reiner. 20th Century Fox/Nelson Entertainment